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Resources

Past Serengeti Communications Presentations:

Social Search - SES New York - March 2008

Brand and Reputation Management - SES London - February 2008

Local Search - SES London - February 2008

Brand and Reputation Management - SMX London - November 2007

Social Marketing - SES Toronto - June 2007

Social Marketing - PRSA - NY & DC - June 2007

Nonprofits and Search - SES New York - April 2007

Reputation Management - SES - San Jose - August 2006

Blog Monitoring - SES - San Jose - August 2006

News Search - SES - San Jose - August 2006

Consumer Generated Media - CIO Roundtable - May 2006

RSS Feeds - SES - San Jose - August 2005

Articles:

Search Engine Land

Don’t Panic - Plan for Disaster - January 2008 - Simon Heseltine

Insider Information: Interviews with In-House Search Marketers II - January 2008 - Simon Heseltine

Insider Information: Interviews with In-House Search Marketers - November 2007 - Simon Heseltine

The IT Group: Friend Or Foe Of In-House Search Marketers? - October 2007 - Simon Heseltine

Education is Vital for In-House Search Marketers - September 2007 - Simon Heseltine

When to Work with Agencies - August 2007 - Simon Heseltine

Managing Search Marketing Campaigns with Social Media tools - August 2007 - Simon Heseltine

How To Hire A Search Marketing Team Leader - July 2007 - Simon Heseltine

When To Bring Search Marketing In-House - June 2007 - Simon Heseltine

Search Engine Guide

Everybody Needs Good Neighbors - May 2008 - Simon Heseltine

Google AdWords: Geotargeting Options - January 2008 - Simon Heseltine

Search Marketing For Financial Services - SMX London - November 2007 - Simon Heseltine

Search Marketing for Retail - SMX London - November 2007 - Simon Heseltine

Why you need Custom 404 pages - October 2007 - Simon Heseltine

Thinking Beyond the Holidays for Campaign Optimization - September 2007 - Simon Heseltine

Using Google Trends to Research your Brand - August 2007 - Simon Heseltine

Using Lead Generation Services - July 2007 - Simon Heseltine

SEMPO

NonProfits And Search Engine Marketing: Myths And Realities - Nan Dawkins

Marketing Pilgrim

It’s an SEO and PPC Party… but are you missing an important friend? - May 2008 - Nate Linnell

3 Ways To Get The Best Out Of Your PPC Campaigns - April 2007 - Simon Heseltine

SEOmoz

Spread the Education - April 2007 - Simon Heseltine

Local Search, Is There a Winner Yet? - February 2007 - Simon Heseltine