Web Analytics Consulting
Tracking skills are critical on the Plain: What passed here before? Where did it come from? How long did it stay? Where is it going?
These are not matters of curiosity; these are matters of survival.
In 2008, companies are holding marketing departments accountable, demanding hard evidence of ROI from online initiatives, especially “one to many” marketing channels such as search and email. Web Analytics provide hard, empirical data that is critical to understanding and improving ROI.
So? Go buy a Web Analytics program, have IT install it, and wait for the proof you need.
If only it were that easy.
Which Analytics program is right for you? The options (and price points) are confusing at best.
How should it be configured? Most Analytics programs include hundreds of dimensions or metrics. The default settings aren’t likely to apply neatly to your company, your campaigns, or your tracking needs.
Assuming that the Analytics program has been implemented properly (a rare outcome), what do you do with the data it spits out? It takes skill to find and use the nuggets of actionable information that will increase conversions and maximize the ROI of your campaigns. More importantly, the true power of your Web Analytics data lies in combining it with other business and customer information.
We can help you choose the right Web Analytics program, install and configure it, then train your employees to get the most out of the system. If you don’t have a dedicated analyst, we’ll do the analysis for you. We’ll make sense of your multiple data sources, translate all of it into action, and make you look like the true master of your domain.
How good is your Analytics infrastructure? Can you afford to guess?
703-556-3390 or info@serengeticom.com
