Engagement Communications
The New Internet is a landscape shaped by engagement, co-creation, and interdependence. Sounds lovely and poetic doesn’t it?
Sure. Until you realize that what this really means is that the rules have changed. Power has shifted. The consumer has a say in your brand.
Why? How? Thanks to simple content creation tools, consumers can connect with each other in so many ways — on Blogs, epinion sites, forums, video and photo sharing sites (the list is endless). Unfortunately, they prefer each other over canned marketing messages when they want recommendations on the products and services they buy, the charities they donate to, and the issues they advocate for.
The content they create in the process of connecting with one another is highly visible online. Negative reviews, complaints, suspicions can suddenly become front and center in important channels like search engines. In other words, consumer opinion about you becomes at least as visible as your carefully crafted marketing messages.
What can you do?
Start by listening. Monitor what consumers are saying about their passions, their needs, their frustrations, especially as it relates to your brand, product or services. We’ll help you select and deploy a buzz monitoring system that enables you to “hear” your customers so that you can address complaints before they become a reputation management problem. Understanding your customers can also facilitate more relevant marketing messages that address real needs and concerns.
Connect with consumers on their own turf. Don’t limit your conversation with consumers to the confines of your own Web site. Let us create a social media program that will help you establish trust and credibility through “one to one” communications across the New Internet. When consumers trust you, they are more likely to pay attention to and be swayed by your “one to many” marketing messages.
Create happy customers and facilitate their ability to share. Word of Mouth is far more powerful than any conventional marketing tool in your arsenal. We can show you how to identify the people who are most likely to share their opinions, provide them with the tools that encourage sharing, and facilitate enthusiasm about your brand.
Develop new media communications skills. Conventional media is no longer the gatekeeper of news and information. Today, everyone is a publisher. Let us show you how to connect with the new breed of influencers online and become a publisher yourself in the process.
Engage or die. 703-556-3390 or info@serengeticom.com
